Amara is a Black girl plush doll with vitiligo. She represents young girls, who feel unnoticed, and unappreciated because of heir skin. Her afro hairstyle is more than hair, it's a statement—to be natural is to be beautiful. She’s not just a plush toy. She’s an anchor, to be felt, held and squeezed. And to remind whoever holds her that, yes they do belong.

What Is Vitiligo?
Vitiligo (vih-tih-LY-go) is a loss of skin pigment, or colour, that causes white spots or patches on the skin.

While vitiligo might make kids self-conscious, this skin condition is not medically dangerous. It's not a form of skin cancer, it's not an infection, and it's not contagious. (source: https://kidshealth.org/en/parents/vitiligo.html)