Zuri Girl Plush Doll Toy

She represents uniqueness. She’s a reminder that it’s okay to be different. It’s okay not to fit in.

She represents young girls, who feel unnoticed, and unappreciated because of the melanin in their skin. Her puffs are more than hair. They’re a statement—to be natural is to be beautiful, and wonderful. She’s not just a plush toy. She’s an anchor, to be felt, held and squeezed. And to remind whoever holds her that, yes they do belong.